Tina is a user experience designer with a passion for creating intuitive digital experiences that scale and make meaningful impact.
Her UX design focus spans interaction and visual design, brand identity, and design systems. She employs research and experimentation to integrate emerging tech, including generative AI, into UX workflows.
Her multidisciplinary background in design and product development, spanning fashion and home décor, brings a unique perspective to digital experiences and solving problems through design.
Tina's aesthetic is framed by playful tensions - cinematic yet pragmatic, familiar yet new - shaping modern, clean, and intuitive user experiences. Aside from design, Tina finds inspiration through her art practice, time in nature, and discoveries in food, music, and fashion.
ABOUT TINA
Tina started her career in fashion, bringing collections to market for established brands before founding her label, Georgette Crimson.
As creative director, she developed a brand identity and a visual design system while leading cross-functional teams. Through thoughtfully produced editorial content that captured the energy of the French New Wave and California ease, she brought a playful, story-driven brand to life, made for everyday wear.
ABOUT FASHION DESIGN
Through her art, Tina explores themes in fashion, objects, and environments, both natural and built.
Her work reflects a deep curiosity about how we experience and interact with our surroundings. She examines how environments shape self-expression and builds on everyday inspiration – the patterns, textures, moments, and people that influence how we interact with our world.
ABOUT ARTWORK
Through Studio Reith, Tina provides user experience design for web and mobile apps and creative direction for digital and physical products.
